Some people say that if Tesla is the field of electric cars "Apple", then BYD is "Huawei."

A reference to the new energy vehicles, we always think of reflective reflector abroad Tesla, as well as domestic BYD. In the field of electric vehicles, Tesla is undoubtedly the world's leading, and in our Greater China, BYD's electric car is also clearly struggling upstream.

BYD, a high-tech advertised their own car prices, has been determined to become China and the world's largest auto companies; Tesla, as the world's most dazzling star electric cars, known to become the terminus of ordinary cars. However, a few years down, in the field of electric vehicles, Tesla and BYD's development gap slowly opened.

On the life experience, Tesla seems to have more inherent advantages, born in the bustling capital of the leading technology developed by the United States, widely welcomed by the capital and the market warmly. And BYD to a Phoenix man, relying on their own efforts to step by step today, on science and technology, on the fame obviously can not be compared with Tesla.

So what are the factors that led to the gap between BYD and Tesla?

Tesla since the birth of high-end electric vehicles is positioning their own, the first batch of cars Roadster set up as high as 11 million US dollars in price, the price was more than the mainstream of the mainstream market average passenger cars, and even almost equal to BBA and other luxury brands Price range. In China, MODEL S starting price of 64 million yuan, 640,000, you can buy the Audi A6 / BMW 5 series of high with. Since Tesla's products into the market, all the price of it in telling the world, it is a luxury brand, it is so wayward!

While BYD, obviously and Tesla walked in the opposite direction. BYD people should never forget a car, that is BYD F3, which is a few years ago BYD launched flagship product, the price is only 50,000 yuan, which is the F3 has achieved monthly sales exceeded 40,000, created at the time National car sales per month record. Therefore, BYD in the development of low-end models tasted the sweetness, and addiction. However, the low-end products selling is a double-edged sword, although the short term will bring considerable profits, but long-term will erode their own brand image, so that people think of BYD, otherwise the mind will be low End, cheap and other labels. Once this tag is added, it is not easy to remove, this effect is also a new element of BYD new energy an important factor.

So, in the brand power, BYD has obviously lagged behind Tesla. In the high-end electric car market, Tesla ease, in the future after the relatively low-end market, Tesla will be more unimpeded, and look at the next market performance of MODEL 3. And BYD, deep plowing years after the low-end market, would like to take a new energy hat into the high-end "crowd" is extremely easy! Spend a few hundred thousand dollars to buy BYD electric car, it is estimated that most people do not want to. Therefore, we see that BYD launched the price of electric cars on the Tesla will be more than a grade, so there will be a problem, the product can not sell a good price, low corporate profits, research and development of new products, capital is not abundant, New products are not competitive ... so vicious cycle.

Of course, the gap between BYD and Tesla is not only the brand positioning, there is the hard power of the product. Tesla to do high-end, of course, can not rely on slogans. In fact, in terms of product quality, Tesla is quite harsh. In the use of materials, technology and safety are done perfect, spend huge sums of money with the world's leading parts manufacturers, making the product quality started to reach a relatively high level. In contrast, BYD advocates self-sufficiency in the production model, although we advocate independent innovation, but have to admit that these self-owned parts within the system, in quality control and global standards of specialized manufacturers There is a clear gap, which directly lead to a problem, BYD products may have done a good performance, that is, we often hang in the mouth of the car parameters, but in the quality control of this one may have many problems.

Obviously, BYD has not yet challenged Tesla's capital. However, in the new energy race, this time is far from the end, shoulder the responsibility of national industrial revitalization of BYD, may you not overbearing, go farther! Direction dial